Five hundred years ago, there were no breaking news broadcasts relayed directly to people’s homes. They relied on word of mouth during that time, and they seldom cared about issues not pertaining to their small settlement. Monarchs and other important men owning fiefdoms maintained their own network of messengers to exchange information between their various outposts.Other news regarding the interaction of foreign lands was bringing mainly by merchants and travelers. It wasn’t until 1456 that Herr Johannes Gutenberg invented the printing press and paved the way for the advent of newspapers. However, it took another 150 years for the world’s first newspaper to appear. Mercurius Gallobelgicus was published in, what is today called, Germany, in the Latin language. It became quite popular in no time, and its readership spread as far as England. The first newspaper that was regularly published appeared in 1665 as the Oxford Gazette. It was later renamed the London Gazette and is still published. However, being published only twice every week, it was not the first daily. It took another 100 years before the Daily Courant appeared on the scene. It is interesting to note that the first editor of the Daily Courant was a woman, the first woman editor in the world history.The newspapers became more popular after the invention of wired communication. This enabled newsrooms to report fresh developments from around the world, especially from the battlefronts. Newspapers also become a means of spreading an organization’s ideology as nearly all of the political, rebellious and revolutionary groups maintained their mouthpiece weekly or monthly publications. From Napoleon to Nazis, everybody exploited the newspapers for their propaganda, as it gave them a wider reach to the masses.Broadcasting was born in 1901 with the advent of wireless communication. Radio channels are still quite popular at many places. Once they were the only source of international news. Today, however, they fulfill a completely different role of reporting local events. In many cities, big and small, people rely on radio for many important things, such as live traffic information and other news.News channels became a norm in every home as television increased in popularity. Today, online news, both textual and multimedia, is the buzzword. Many dedicated news channels started providing specialized news about niches, such as finance and sports.The Internet brought yet another revolution in this field. You can access the newspapers online and watch the telecasts of all major news channels. Today, anybody can report video or other news independently using self-publishing portals, such as video sharing websites and blogs. The Internet is widely regarded as the future of news reporting. It already accounts for a significant share of news market.A number of researches conducted by various independent agencies indicate that the newspaper readership is falling rapidly. At the same time, they also suggest a dramatic increase in the readership of online versions of these newspapers. Nearly all of the major newspapers also maintain an online edition.

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.