Digital Marketing Set to Continue Dominance Over Traditional Advertising in 2013
There are a number of reasons why digital marketing is now a major channel for businesses. Digital media can reach target audiences on a much wider scale at a fraction of the cost compared to traditional forms of media. The internet has no country border and is a platform where campaigns can reach almost anyone, anywhere, any-time.Whilst traditional forms of advertising will continue to exist and many brands and businesses will still use them as part of their overall campaign, digital media is now very much taking a large slice of any marketing budget. TV campaigns are great for brand awareness, and it is common for many slots to be used up by websites aiming to expand their brand profile by buying airtime.Digital marketing opportunities are increasingFigures show that in the last year, the demand for online search marketing freelancers has dramatically increased. The UK and Europe are hiring the most digital marketers illustrating that demand is growing. In the last 12 months the spend on digital marketing has also increased in these areas. According to eConsultancy, in the UK in the past year spend on digital marketing increased by a staggering 279%; 255% in Germany and 127% in Switzerland. Austria also experienced a dramatic growth with a spend increase of 270%.There are many reasons why digital marketing has infiltrated even the oldest institutions around the globe.Longevity of CampaignsAnother contributing factor to suggest why Internet marketing is overtaking traditional advertising is the longevity of a campaign. Traditional advertising campaigns might run for a significantly shorter time in comparison to a web based campaign. Whilst target audiences might not be able to listen again and again and again to a particular radio campaign or TV advert without turning off, it is not always the same with online adverts as they are less intrusive, but still deliver brand awareness. The cost of producing some banner advertising or researching a keyword campaign for PPC is considerably less than producing a TV advert too of course.Easier to MeasureOne of the real benefits of digital over traditional media advertising is the fact that it is easier to measure compared to traditional media. There are a wide range of tools and programmes, which can help marketers to measure the impact of their digital campaigns. Through reports, analysis and other online tools, brands and companies can see the direct impact of their marketing campaign and the volume of responses they have had as a result. This might be significantly harder to track with traditional forms of advertising. These reports further help marketers to identify their specific customer base and target them more effectively.As more and more businesses recognise the importance of online marketing, they are more likely to push their efforts in that direction. Digital marketing is fast becoming the primary source of advertising activity for brands and businesses both big and small. The UK in particular has concentrated on the growth of digital marketing with an increase of 215% from April last year compared to the global average of 124%.With the global average sill being well over 100% in just 12 months, this shows the overall recognition that digital marketing is the way forward for businesses and brands.I predict that this growth will continue to expand in 2013, with a keen focus on mobile, local and online content. If brands fail to adjust their budgets accordingly, then they could risk being left behind.
Online Business Programs – 4 Basic Programs in Business You Should Be Using
The competition in online marketing is getting fiercer everyday. Many major companies use different methods and strategies to make their online business stable and successful. Recruiting people by any means possible promising them unrealistic returns, these companies are getting more and more aggressive just to keep their business away from getting bankrupt. Prior to this, people should be aware that not all companies are really being truthful when they throw unrealistic promises, and can instead make their lives more miserable. If you are thinking of joining an online business to make extra money, there are a few things that need extra consideration. Before joining an online business, it is very important that the company offers online business programs which can help make online marketing a lot easy. It is one of the company’s obligations to provide these things to their recruits.Here are some few tips that will guide you in finding a reliable company to join.1. Training – training is an important factor in online business. Online marketing is different from real life marketing. Unlike in real life, people here can make decisions and reverse them very easily. Training is very important especially for starters because this gives them an idea on how to properly handle their customers and how to basically do business. If an online business includes training then it is a positive sign that the company is not just about making money. They understand the short comings of their recruits and try to suffice it by guiding them.2. Software – providing their recruits online business programs is also a positive sign that the company is being reliable. Marketing tools are programs that help make an online business easy and convenient. For beginners, this means fewer headaches for them. Software helps improve web traffic, makes managing easier, and makes online marketing convenient. And because online marketing can be a bit complicated to run, these programs can help finish task faster.3. Fee Registration – people should pay attention to this because many illegitimate sites are roaming the web posing as legitimate businesses. The main reason why people are finding a job is to make money. Unfortunately, some sites require startup fees to join. This is the main reason why it is important to choose only the most reliable company. The success of a person to earn money depends on whether the company provides adequate help to their recruits or not. Some companies require expensive fees, while others can be affordable. These things vary, but the one thing a person needs to consider here is if it’s really possible to earn money with these companies.4. Research – Create a list of possible companies to join and do a simple research. Check forums or even reviews about the company’s previous and present achievements. Try to make the research as detailed as possible. This is one effective way of identifying whether a business company is worth trying.The last thing that people should worry about is their commitment to the company. The best thing about an online business is that there is really no commitment. If the online business programs don’t really work for you then feel free quitting from their company.
The Evolution of News Reporting Over the Centuries
Five hundred years ago, there were no breaking news broadcasts relayed directly to people’s homes. They relied on word of mouth during that time, and they seldom cared about issues not pertaining to their small settlement. Monarchs and other important men owning fiefdoms maintained their own network of messengers to exchange information between their various outposts.Other news regarding the interaction of foreign lands was bringing mainly by merchants and travelers. It wasn’t until 1456 that Herr Johannes Gutenberg invented the printing press and paved the way for the advent of newspapers. However, it took another 150 years for the world’s first newspaper to appear. Mercurius Gallobelgicus was published in, what is today called, Germany, in the Latin language. It became quite popular in no time, and its readership spread as far as England. The first newspaper that was regularly published appeared in 1665 as the Oxford Gazette. It was later renamed the London Gazette and is still published. However, being published only twice every week, it was not the first daily. It took another 100 years before the Daily Courant appeared on the scene. It is interesting to note that the first editor of the Daily Courant was a woman, the first woman editor in the world history.The newspapers became more popular after the invention of wired communication. This enabled newsrooms to report fresh developments from around the world, especially from the battlefronts. Newspapers also become a means of spreading an organization’s ideology as nearly all of the political, rebellious and revolutionary groups maintained their mouthpiece weekly or monthly publications. From Napoleon to Nazis, everybody exploited the newspapers for their propaganda, as it gave them a wider reach to the masses.Broadcasting was born in 1901 with the advent of wireless communication. Radio channels are still quite popular at many places. Once they were the only source of international news. Today, however, they fulfill a completely different role of reporting local events. In many cities, big and small, people rely on radio for many important things, such as live traffic information and other news.News channels became a norm in every home as television increased in popularity. Today, online news, both textual and multimedia, is the buzzword. Many dedicated news channels started providing specialized news about niches, such as finance and sports.The Internet brought yet another revolution in this field. You can access the newspapers online and watch the telecasts of all major news channels. Today, anybody can report video or other news independently using self-publishing portals, such as video sharing websites and blogs. The Internet is widely regarded as the future of news reporting. It already accounts for a significant share of news market.A number of researches conducted by various independent agencies indicate that the newspaper readership is falling rapidly. At the same time, they also suggest a dramatic increase in the readership of online versions of these newspapers. Nearly all of the major newspapers also maintain an online edition.